Introduction 

Ultrasound Imaging N.I. Limited is a private diagnostic Ultrasound clinic that carries out male/ female health scans as well as non-diagnostic obstetric scanning. We are located in Dungannon, Co. Tyrone.

We are committed to protecting your privacy. This Privacy policy explains how your personal information is collected, used, and disclosed by Ultrasound Imaging N.I.

This Privacy Policy applies to our website, and its associated subdomains (collectively, our “Service”). By accessing or using our Service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy.

Ultrasound scans are provided by fully qualified Diagnostic Radiographer / Sonographer or midwives who have varied experience working within the NHS, HSE and private clinics.

Ultrasound Imaging N.I. recognises the importance of protecting personal and confidential information in all that we do and we take care to meet our legal duties. Key legislation includes:

• The General Data Protection Regulation 2018 (GDPR)
  • The Access to Health Records (Northern Ireland) order 1993 (AHR)
  • The Freedom of Information Act (2000) FOI
  • The Human Rights Act 1998 (HRA)
  • The Uk Data Protection Act (DPA) 1998.

As regards use of your personal data, the most recent law is set out in the General Data Protection Act (GDPR)

What is GDPR?
GDPR stands for the General Data Protection Regulation and is the new European Union regulation set to replace the Data Protection Directive (DPD) and the UK Data Protection Act 1998. It involves the protection of personal data and the rights of individuals.

Under the Data Protection Act 1998 and the General Data Protection Regulation GDPR (2018) you have the right to identify who holds personal information about you. This person or organisation is called the Data Controller. For this purpose, Ultrasound Imaging N.I. is the controller and is responsible for your personal data, in this policy Ultrasound Imaging N.I. will be referred to as ‘we’, ‘us’ or ‘our’.

Why do we collect information from you?

Under Article 5 (e) of GDPR it states that personal data shall be kept for no longer than is necessary for the purposes for which it is being processed.
At Ultrasound Imaging N.I. we always aim to provide a high quality of service and provide you with the highest quality of care. In order to this, we must keep records about you and keep them updated regularly. 

Data Protection Privacy Notice

We can only process your personal information where we have a proper reason for doing so, such as:

• It is in our legitimate interests to do so – for example a legitimate interest is when we have a reason to use your information to enable your Sonographer to provide care or diagnostic imaging.
  • We are required to do so by law i.e a legal obligation
  • You have entered a contract with us for a service – for example processing credit card payment.
  • In the public interest – where this has a clear basis in law
  • Vital interests – for example protection of life in a medical emergency

What personal data do we collect?

Personal data collected may include: –

• Bank details
  • Client’s full name
  • Date of birth
  • Address
  • Email address
  • Contact telephone number
  • GP or HCP name & address
  • Medical history that is deemed relevant to the scan will be discussed.

We will also keep a record of dates that you have attended our clinic as well as images and the reports formulated. 

What is personal data?

Any data that relates to an identifiable or identified individual. GDPR covers a broad spectrum of information that could be used on its own, or in combination with other pieces of information, to identify a person. Personal data extends beyond a person’s name or email address. We will not collate any special categories of your personal data about you e.g. race, political beliefs or ethnicity.

The Data Protection Principles include requirements such as:

Personal data collected must be processed in a fair, legal, and transparent way and should only be used in a way that a person would reasonably expect.

Personal data should only be collected to fulfil a specific purpose, and it should only be used for that purpose. Organizations must specify why they need the personal data when they collect it.

Personal data should be held no longer than necessary to fulfil its purpose.

DPR Rights and Our Commitment

Individuals covered by the GDPR have the right to access their personal data. They can also request a copy of their data and ask for it to be updated, deleted, restricted, or transferred to another organization.

At Ultrasound Imaging N.I., we prioritize your data privacy and have implemented robust security and privacy practices to comply with GDPR requirements.

Individual Data Subject’s Rights – Access, Portability, and Deletion

We are committed to helping our customers exercise their GDPR data subject rights. Ultrasound Imaging N.I. ensures that all personal data is processed or stored with thoroughly vetted, DPA-compliant third-party vendors.

Online booking 

Within Ultrasound Imaging N.I. we use an online booking facility within our website. This booking facility is through ‘Calendly’ For the latest information on how your data is stored and handled by Calendly see their security information here. https://calendly.com/security

Within the online booking your payment processing details will be provided using Revolut as our secure payment system, we commit that this confidential information will be stored in the most secure manner possible.  Please see Revolut security information. Is Revolut Safe? | How we protect your money | Revolut United Kingdom

Third-Party Service Providers

We use trusted third-party providers such as Calendly, Revolut Payment System, Microsoft one drive for business for services including server hosting, database management, email management, medical image archiving, marketing, payment processing, and customer service. Your personal and non-personal information may be shared with these providers to facilitate these services. By using our website and services, you consent to this sharing. We encourage you review their privacy policies.  

Third-Party Content and Services

We may display, include, or make available third-party content (including data, information, applications, and other products and services) or provide links to third-party websites or services (“Third-Party Services”).

You acknowledge and agree that Ultrasound Imaging N.I. is not responsible for any Third-Party Services, including their accuracy, completeness, timeliness, validity, copyright compliance, legality, decency, quality, or any other aspect. Ultrasound Imaging N.I. assumes no liability or responsibility to you or any other person or entity for any Third-Party Services.

Third-Party Services and links are provided solely for your convenience, and you access and use them entirely at your own risk, subject to the terms and conditions of those third parties.

Use of Third-Party Customer Information

When you contact us, we may receive information from third parties, such as automated fraud detection services. Additionally, we might collect publicly available information from social media, which you can control through your privacy settings on those platforms.

Sharing Information with Third Parties

We may share both personal and non-personal information with third parties, including service provides, advertisers and marketing partners. This information might also be shared with our affiliated companies and business partners. 

Analytics and Log Data Sharing

We may share log file data, including IP addresses, with third parties for analytics purposes. This data can be used to estimate location, connection speed, and device type, and to provide auditing, research, and reporting for us and our advertisers.

Information Security

We utilize robust security measures to safeguard your personal data against accidental loss, unauthorized access, misuse, or alteration. Our staff adhere to strict confidentiality obligations, and all patient information is securely stored and managed. We continually update our knowledge through relevant information governance training to improve our clinic’s practices.

Our website is protected with an SSL certificate, ensuring that all data transmitted between web servers and browsers remains private. By using the Ultrasound Imaging N.I. clinic’s website, services, or contacting us directly, you agree to this privacy policy. If you do not agree, please do not use our website or services. Your continued use of the website or direct engagement with us signifies your acceptance of any updates to this Privacy Policy.

Keeping records up to date
It is good practice to keep our patients informed about what information we record about you and give you a copy of your report if required.
It is also vitally important that clients keep us updated on any changes to their personal data so as to reduce the risk of data becoming inaccurate, out of date or irrelevant.

How Long Do We Keep Your Information?

We retain your information only as long as necessary to provide our services and fulfil the purposes outlined in this policy. This applies to any third parties who perform services on our behalf. Once your information is no longer needed and we have no legal or regulatory obligations to retain it, we will either delete it from our systems or anonymize it so it cannot be linked to you.

How We Safeguard Your Information

We use a variety of security measures to protect your personal data. When you place an order or provide your details, our secure server is activated. All sensitive information, such as credit card details, is transmitted using Secure Socket Layer (SSL) technology and encrypted in our payment gateway provider’s database. Access to this information is restricted to authorized personnel who must maintain confidentiality. After a transaction is completed, your financial data is promptly deleted. While we strive to ensure the security of your information, we cannot guarantee complete protection against potential breaches.

Cookies

Ultrasound Imaging N.I. uses cookies to identify areas of our website you have visited. A cookie is a small data file stored on your computer or mobile device by your web browser. We use cookies to improve our website’s performance and functionality, though they are not essential. Without these cookies, some features like videos may be unavailable, or you may need to re-enter your login details on each visit. Most browsers allow you to disable cookies, but this may limit website functionality. We never store personally identifiable information in cookies.

Blocking and Disabling Cookies

You can set your browser to block cookies and similar technologies, but this may prevent essential cookies from functioning and limit website features. Blocking cookies may also result in the loss of saved information, like login details and site preferences. Different browsers offer various controls for managing cookies. Disabling a cookie does not delete it; you must do this manually through your browser’s settings. For more information, consult your browser’s help menu.

Facebook Pixel

The Facebook Pixel is an analytics tool that helps you measure the effectiveness of your advertising by tracking actions people take on your website or app. It ensures your ads are shown to the right audience. When you use this service, the Facebook Pixel may collect information from your device. This information is managed in accordance with Facebook’s Privacy Policy.

Acceptance of This Privacy Policy

By using Ultrasound Imaging N.I.’s website, services, or contacting us directly, you agree to this privacy policy. If you do not agree, please refrain from using our website and services. Continued use of our services after any changes to this policy signifies your acceptance of those changes.

Thank you for trusting Ultrasound Imaging N.I. with your personal information. If you have any questions or concerns, please contact us directly.

Ultrasound Imaging N.I.

Unit T11, Dungannon Enterprise Centre, 2 Coalisland Road, Dungannon, Co. Tyrone.  BT71 6JT

Via Email – [email protected]

Via Telephone- 07836310963

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us via the contact information given above.

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address: 

Information Commissioner’s Office

Wycliffe House
Water Lane, Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

ICO website: https://www.ico.org.uk